Innovation workshops that turn strategy into action
Break free from internal thinking. DigiCentr's facilitated innovation workshops bring customer reality, emerging technology, and fresh perspective together - helping marketing teams transform high-level strategy into tactical plans that drive results.
Why your best ideas stay stuck
The challenge isn't talent or effort. It's that the daily demands of execution pull your focus inward until fresh perspective disappears. You're too close to see the opportunities hiding in plain sight.
Organisations that thrive don't work harder within their existing paradigm - they deliberately disrupt it by injecting external perspective into their strategic thinking.
Our innovation workshops help you:
- Reconnect with creative problem-solving when day-to-day operations take over
- Turn strategy into a 90-day (or 1, 3, or 5-year) tactical roadmap
- Unlock possibilities you couldn't see from inside your organisation
All in a focused, facilitated session designed to create momentum, not just motivation.
Why DigiCentr workshops deliver results
Customer reality, not assumptions
We challenge you to ground decisions in what your customers actually need - validated through data, research, and real behaviour. Together, we'll build personas that resonate with your team and make tackling challenges tangible and demonstrable.
Technological possibility, not just comfort
We explore what's emerging, not just what's familiar. By examining your existing marketing technology stack through a fresh lens, we identify new pathways and opportunities you hadn't previously considered, without requiring wholesale transformation.
Diverse thought, not echo chambers
We bring external expertise and cross-industry experience that challenges your assumptions. Our workshops facilitate cross-functional collaboration (or we can equip you with frameworks to unlock it yourself), breaking down silos and sparking the creative tension that drives innovation.
How a DigiCentr workshop works
Every workshop is customised to your specific challenges, but here are the most popular formats:
Half-Day Sprint (3-4 hours)
Ideal for focused challenges: defining customer personas, optimising a specific campaign, or auditing one area of your martech stack.
Full-Day Strategic Session (6-8 hours)
Perfect for quarterly planning, annual strategy development, or cross-functional alignment workshops. Includes strategic definition and tactical roadmapping.
Multi-Day Innovation Programme (2-3 days)
Comprehensive transformation workshops covering customer research, technology assessment, strategic planning, and detailed implementation roadmaps.
Delivery: In-person at your office, in a third-party meeting space or via remote facilitation using collaborative digital tools.
Deliverables: All workshops include documented outputs - strategic frameworks, prioritised action plans, and follow-up resources to maintain momentum.
Who would benefit from a DigiCentr workshop?
Our workshops are built for marketing teams, ready to break through. Our workshops serve:
- Marketing Directors & CMOs seeking to align teams around customer-centric strategy.
- Marketing Managers needing to translate leadership vision into departmental tactics.
- Growth Teams looking to unlock new channels or optimise existing technology.
- Cross-Functional Leaders aiming to break down silos between marketing, IT, sales and product.
Typical attendance: 6-15 participants, though we can accommodate smaller leadership sessions or larger department-wide gatherings.
What to expect
Before the workshop
We'll conduct a brief discovery call to understand your challenges, objectives, and team dynamics. You'll receive a pre-work brief to ensure everyone arrives prepared.
During the workshop
Expect structured facilitation that balances strategic thinking with tactical application. We use interactive exercises, real-world examples, and collaborative frameworks—not death-by-PowerPoint.
After the workshop
You'll receive documented outputs within a few days, plus optional follow-up support to help maintain momentum and navigate implementation challenges.
Want teams that are mobilised, not just motivated?
You'll leave our workshops seeing possibilities you couldn't see before. You'll build momentum that carries well beyond the session.
Because innovation isn't about working harder within your existing paradigm - it's about deliberately disrupting that paradigm with customer reality, technological possibility, and diverse thought.
Ready to inject fresh perspective into your marketing strategy?
Frequently asked questions
How long does a typical workshop last?
Most workshops range from half-day (3-4 hours) to full-day (6-8 hours) sessions. For comprehensive transformation work, we offer multi-day programmes spanning 2-3 days.
Can workshops be delivered remotely?
Yes. We deliver effective workshops both in-person and remotely using collaborative digital tools.
What industries do you work with?
We work across all sectors. Our frameworks adapt to any industry where marketing teams face complexity and need strategic clarity.
Do you provide follow-up support?
Absolutely. We offer optional follow-up packages including implementation support, progress check-ins, and additional facilitation sessions to help maintain momentum.
What preparation is required?
Minimal. We'll send a brief pre-work document (typically 30-45 minutes of reflection) to help participants arrive ready to engage. All you need to provide is committed time and willingness to challenge assumptions.
What's the typical workshop size?
Most workshops accommodate 6-15 participants. We can work with smaller leadership teams or facilitate larger departmental sessions depending on your objectives.