New Build Sales Rescue
Turn a stalled site into a clear plan.
When a development isn't moving, on-site teams are often too close to the problem. We come in, review the full picture and give you a practical action plan you can deliver - and take to your board.
£995
Starting price for a single-site deep dive audit and action plan, from on-site visit to written report
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Review areas covered: on-site experience, website, portals, CRM emails, and media and creative
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Clear, board-ready action plan you can present with confidence and deliver against quickly and efficiently
When a development isn't selling, it's rarely just one thing.
Sound familiar?
Problem sites usually suffer from a mix of issues - messaging, visibility, lead handling, on-site experience and local market positioning.
Day-to-day delivery makes it hard to see the obvious.
Our service
A practical deep dive, not a generic marketing report.
We carry out a focused on-site visit and diagnostic, then produce a simple written report with a prioritised action list - designed to unlock momentum quickly and give you a narrative to take back to stakeholders.
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On-site deep dive
Walk the full customer journey, review signage and sales centre presentation, interview the sales team to understand objections and buyer mindset. -
Digital & competitor review
Website page, portal presence and listings benchmarked against nearby competitor developments, so you can see what buyers are comparing you against. -
Marketing execution review
What media is running and what's missing. Creative review. CRM email audit - does each message have a clear purpose and does the creative achieve it? -
Opportunity spotting
Identify missed opportunities, community and emotional hooks that often get parked - and translate them into real, implementable local actions. -
Lead performance analysis
Optional: Analyse lead volume, conversion rates and appointment data to give a data-backed view of exactly where the pipeline is breaking down.
Single development
From £995 + VAT
Single development deep dive. Ideal when one site is underperforming and you need a rapid turnaround plan.
- On-site visit & customer journey review
- Website & portal audit
- CRM & creative review
- Competitor benchmark
- Written report with action list
Multi-site review
From £3,995 + VAT
Area review, up to five developments. Best when multiple sites overlap in a geography and compete for the same audience.
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Everything in Single development package
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Up to 5 site reviews
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Cross-site competitor overlap analysis
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Unified action plan across the area
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Board-ready summary document
Bespoke
Custom pricing
Group programme & internal framework. We help you set up a repeatable approach your teams can run themselves across the business.
- Internal framework design
- AI agent setup & tooling
- Diagnostic question templates
- Team training & onboarding
- Ongoing support & optimisation
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Fresh eyes, objective view
We spot what's being missed - often the most obvious things.
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Wide partner network
Recommendations include specific tooling and partners - tailored to each site's challenges.
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Cross-builder experience
We work across multiple housebuilders and share learnings and patterns that internal teams rarely get exposure to (without giving your secrets away!)
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Board-ready output
We give Sales Directors a clear action plan they can confidently present to board teams.
Frequently asked questions
How quickly can you visit?
We agree dates based on urgency and site location, then confirm scope before the visit. For urgent situations we can typically move fast - get in touch and let us know your timeline.
Do you work with our existing agencies and CRM partner?
Yes. We review what's being produced and how it maps to goals, then give clear recommendations that your existing partners can implement. We're here to help, not replace.
Will this fix everything immediately?
Not always — but you'll have a clear action plan that identifies what's holding the site back, what to change first and how to demonstrate progress to stakeholders. That clarity is valuable in itself.
What's the AI agent option in the Bespoke option?
As part of a group programme, we can set up an internal diagnostic agent that helps teams self-assess, follow up on actions after meetings and track lead performance over time - giving you ongoing insight rather than a one-off snapshot.
Who is this designed for?
Primarily Sales Directors and senior new homes leaders at regional or national housebuilders. If you have a site that's not moving and need an objective plan you can act on and present upwards, this is for you.