Build skills that sell homes
Groundwork is the tiered marketing training programme, built specifically for the new-build housing sector.
Together we can equip every level of your team to perform, convert and lead.
"Your sales team gets dedicated training. Now your marketing team can too."
Marketing training built for new-build. Full stop.
Most marketing training is generic. Groundwork isn't. Every module, every framework and every tool has been designed for the specific pressures, audiences and dynamics of the UK new-build housing market.
Whether you're bringing junior coordinators up to speed, developing your managers' strategic thinking or investing in your senior leaders' influence, Groundwork gives your team a shared language, sharper skills and a stronger commercial edge.
Groundwork has been designed to sit alongside your existing sales training, giving your marketing function the same investment, rigour and results-focus that drives your best-performing sales teams.
Foundation
For: Marketing Coordinators & Executives
Give your developing team the confidence and capability to hit the ground running. Foundation equips them with the core skills to represent your developments effectively from day one.
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Optimising property portal listings for maximum impact
- Understanding your target audience and buyer motivations
- Crafting clear, compelling messaging for new-build homes
- Analysing campaigns and interpreting performance data
Build Complete
For: Marketing Managers
Elevate your managers from executers to strategists. Build Complete tackles the complexity of marketing new developments, from first launch through to final sticky plot.
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Audience segmentation strategies
- CRM configuration and lead nurture programmes
- Mapping and optimising the new-build sales funnel
- High-performing web pages and digital campaign optimisation
Turn Key
For: Senior Marketing Leaders
For the leaders shaping the function's future. Advanced goes beyond tactics to develop the commercial influence, cross-functional leadership, and coaching capability your organisation needs.
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Mentoring and coaching your marketing team to perform
- Building alignment between sales and marketing functions
- Developing leadership presence and commercial credibility
- Driving a culture of insight, accountability and improvement
Fits how you work.
Our in-house programme delivers learning across multiple weeks, allowing your team to apply new skills between sessions and embed real behavioural change. Ideal for organisations committed to sustained development and long-term performance uplift.
Best for: Structured team development
Prefer to move fast? Our intensive one-day workshops deliver concentrated, high-impact training. Practical, focused to your specific business challenges and immediately applicable.
Best for: Focused group training